Source Attribution Channels

Friendly Name	Value	Description
Chrome Extension	chrome_extension	Added via the Chrome extension
Direct	direct	The application was made without a HTTP 'referrer'. This might mean they opened the page in an incognito tab, have their browser configured to not track them, or typed / copy-pasted a URL directly into their browser
Email	email	Candidate clicked an email sent by Pinpoint
Employee Referral	employee_referral	Candidate was given a referral link by a Pinpoint referral user and applied
Event	event	Special type for event-based applications
Internal	internal	Candidate was sourced from within the organisation
In Store	in_store	Special type for in-store applications
Invited (talent pipeline only)	invited	Candidate was invited to join the talent pipeline
Job Board	job_board	The candidate clicked a link on a job board
Manual	manual	Application was added manually
Organic Search	organic_search	The candidate searched a search engine and clicked a search result
Other	other	This is the default value assigned if no other channel can be inferred
Paid Job Board	paid_job_board	The candidate clicked a link on a job board, and there was a parameter on the URL that says it was a paid link
Paid Search	paid_search	The candidate used a search engine and clicked a link, and there was a parameter on the URL that says it was a paid link
Paid Social	paid_social	The candidate clicked a link on a social platform, and there was a parameter on the URL that says it was a paid click
Recruiter	recruiter	Application was added by a external recruiter with a Pinpoint account
Social	social	The candidate clicked a link on a social platform
Undetermined	undetermined	A fallback value only used in exceptional circumstances when no more information is known
Web Traffic Referral	web_traffic_referral	The candidate clicked a link on another website, and that website did not match the Social, Search, or Job Board site matching lists